Today's society demands more sustainable management of phosphorus. People want to know the full range of its impacts on their economic, environmental and social well-being. Decisions regarding the right source, rate, time and place of phosphorus application need to take all these impacts into account. This session will discuss and explore how a Producer and an Ag Supplier strive to utilize plant nutrients (phosphorus and others) as efficiently as possible while achieving maximum return on investment with minimal adverse effects on the environment.  Right rate, source, time & place are all taken into consideration when making application decisions. The session will also consider the role of data in communicating to the people receiving the benefits of 4R phosphorus decisions.