New technologies are constantly entering the marketplace that promise producers the ability to know more about their fields, crops, and equipment. Farmers generating millions of bits of data every second using these products, but a survey conducted by the American Farm Bureau Federation found an overwhelming number of farmers do not know what happens to their data after they sign up and embrace these new technologies. A consortium of farm organizations and agricultural technology providers met to address the specific concerns of data ownership, control and transparency by developing a tool that can help farmers understand the key provisions in their contracts with providers regarding ownership, usage, and sharing of data generated by technology products.
This tool, called the Ag Data Transparency Evaluator, analyzes contract terms and conditions based on a set of 10 questions, boiling lengthy contracts down to simple yes or no answers. These allow producers to quickly and easily determine the answers to many concerns they have about their farm data. The answers provide hyperlinks to the actual contract terms as well, should farmers desire to dig deeper into any particular question.
The business of farming is changing, and farmer’s data is becoming increasingly important and valuable. This has led to the rise of technology and services to help farmers manage and benefit from the volumes of data being generated each day. Conservis, the leading provider in Enterprise Ag Management, has seen that many factors influence the decision which technology providers’ growers partner with. The past 7 years has demonstrated that those surrounding their use of their data and data privacy are at the forefront.
Hear why Conservis was an early supporter and leader in the Ag Data Transparency Evaluator and the impacts it has had on the organization now and in the future. Engage in the conversation about the positive impact Conservis sees from the ADTE for the growers, technology providers, and the agriculture industry.
As more opportunities arise for farmers to transfer and share their ag data with retailers and other ag technology providers, the legal issues also increase. This session will explore the legal challenges to ag retailers when collecting, storing, analyzing, and sharing their customer’s ag data. In addition, the presenter will provide practice pointers for ways to effectively communicate with farmers about sharing and storing ag data.