By Brazil's Country Representatives Jose P. Molin (U. of São Paulo) & Ricardo Y. Inamasu (Embrapa)

Precision Agriculture (PA) practices undeniably began with soil management activities, and Brazil was no exception. In the late 1990s, attempts were made to replicate the business model, already well-established in the US, by selling fertilizers applied at variable rates, including sampling, data processing, and variable-rate distribution of inputs. The main players were the machinery industries, with GPS as the standout star. But what truly marked the beginning of the adoption of PA in the country is associated with the entrepreneurship of young professionals who launched a business model adapted to the Brazilian reality, with dedicated consulting services, starting in 2001/02. Exact figures are not available, but market surveys indicate that approximately one-third of Brazilian crops already use variable rates of fertilizers and lime.

 

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